How Easy Is It to Replicate Skylanders’ Success?

In Nintendo’s most recent earnings report, they mentioned how Amiibo sales have been coming along quite well. Given Amiibo was the 3rd brand to come out with a toy-video game integration product (after Skylanders and Disney Infinity), is basically a copy of Skylanders and is still doing well, it led me to wonder, what if another […]

The Case of the NBA Video Game Rivalry and Relying on Brand Equity for Sales

It’s fall which means it’s time for a full video game sports calendar! Exciting releases of the latest soccer (football), NHL and NBA games! Each league has had video games from one or 2 publishers almost every year but for the NBA we have a particularly interesting case: EA had been producing its NBA Live […]